Alas Doradas in El Salvador is aiming for market leadership in Central America. Their strategy is to produce high-quality products using cutting-edge technology. The new Valmet Advantage™ DCT® tissue line enables them to double their capacity.
We are a family-owned company, and we are aiming high. To maintain our 10% annual growth, we plan to double our capacity in tissue manufacturing. To do so we need to improve our cost but also the paper quality. We believe we can be the number one tissue mill in Central America even though we are aware that we are competing with big multi-nationals.”
Location
Alas Doradas, El Salvador
Customer challenge
The customer wanted to aim for market leadership in Central America and produce high-quality products using cutting-edge technology
Solution
Installment of a Valmet Advantage DCT100HS tissue machine, Valmet DNA and quality control system, as well as Industrial internet solutions.
Result
With the new Advantage DCT 100HS machine they will double the capacity of base paper.
The tissue quality from the new machine helps Alas Doradas’s brands to grow their market share in the target market.
